Overview: Viva Recordings is a deep house record label based out of Seattle, WA since 2001. I was brought on as the graphic designer to create the label artwork, event flyers, social media campaigns and more.
Challenge: To develop a consistent look and feel for the album releases and ensure future visuals were in line with the overall brand.
Goal: Each label release would have consistency in the range of colors chosen as well as the imagery; mostly abstract artwork with a digital look and feel with all designs being high resolution.
Impact: The label has had a number of releases now with this art direction in place and continues to be seen as an industry leader.