Overview:  Viva Recordings is a deep house record label based out of Seattle, WA since 2001. I was brought on as the graphic designer to create the label artwork, event flyers, social media campaigns and more.

Challenge:  To develop a consistent look and feel for the album releases and ensure future visuals were in line with the overall brand.

Goal:  Each label release would have consistency in the range of colors chosen as well as the imagery; mostly abstract artwork with a digital look and feel with all designs being high resolution.

Impact:  The label has had a number of releases now with this art direction in place and continues to be seen as an industry leader.
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