I helped kick off the Indiegogo campaign by refining and producing the logo as a digital asset. I also produced digital assets such as web page layouts (design only), infographics and charts. Giggling like middle-schoolers was the norm for the team, as puns are creatively sprinkled throughout language. Result: the campaign is moving fast! Shock Top Brewery has donated $100,000! Support this cause by dropping a brick in your own toilet, or you can drop a brick in a friend's toilet!